Asian Community leaders from across South East Queensland came together to receive a final briefing on the TOTAL BWF Sudirman Cup 2017 to be held on the Gold Coast from May 21-28, 2017.

The Sudirman Cup is the world’s premier mixed badminton championships and the historic Gold Coast event marks the first time it has been held in Australia.

Over 100 leaders were in attendance at the Queensland Multicultural Centre representing a number of participating teams including China, India, Indonesia, Hong Kong, Chinese Taipei, Malaysia, Thailand, Singapore, South Korea, Japan, Sri Lanka and Vietnam.

Community Ambassadors were inducted and briefed on tournament history, match schedules and ticketing and the special guest on the night was Rosy Tang, a former Olympic bronze medallist for China who also won a Commonwealth Games bronze medal for Australia in mixed doubles.

In an interview Tang said: “One of the happiest moments in my life was winning a Sudirman Cup gold medal.” She added:  “I’m so thrilled that the Sudirman Cup has come to Queensland and that so many enthusiastic leaders are here tonight to support the event.”

The Community Ambassador program is managed by Red Elephant, the Sudirman Cup marketing and communications partner, who sourced them from a number of sectors including community organisations, sport, business and education with the aim of building awareness and engagement outcomes for the event.

Patrick Skene, Executive Director of Red Elephant said: “Events are successful because people get behind them and there was great energy and passion in the room tonight.”

More than 500 million people worldwide are expected to tune in to watch the BWF TOTAL Sudirman Cup 2017 when it is hosted at the Gold Coast Sports and Leisure centre in Carrara from 21-28 May 2017.

For more information visit www.sudirmancup.com.au

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For more information contact:

Dee Raghavan – Red Elephant